Ayandehnegar

Know what people think.
Know what’s next.

Ayandehnegar is a research institute. We collect data across surveys and other channels, then deliver the insight your team needs to act.

Talk to our team

From raw data to clear insight

One team runs the whole chain, so what you read at the end is traceable back to how it was collected.

Collect

We design and field research across the channels where your audience can actually be reached.

Analyze

We clean, combine and model the data to find what is driving behavior and what is changing. AI-assisted tools speed up the work, and our researchers review every result.

Insight

We turn findings into clear insight, briefings and recommendations your leadership can use right away.

Data channels

Quantitative surveysQualitative interviewsField researchDigital and behavioral dataSecondary and market data

How you receive it

Insight reports

Clear PDF reports that lead with the answer, then show the evidence behind it.

Live dashboards

Online dashboards in Looker Studio or Power BI, so your team can explore findings and track change over time.

Data files

Respondent-level data is not shared by default. For selected projects, an Excel data file can be arranged.

Industries

Banking and fintechFMCGFood and dairy manufacturingRetailPublic sector

Organizations we have worked with

Project details and findings are confidential. We are happy to discuss relevant experience in a private conversation.

Shahr-e Ketab
Pakshoo
Tehran Municipality

Rigor you can audit

Every project follows the protocols of the American Association for Public Opinion Research (AAPOR), from design to delivery.

AAPOR protocols

Sampling, fieldwork, disclosure and reporting follow AAPOR standards.

Data quality

We test the validity and reliability of every dataset before analysis begins.

Generalizability

We measure how far results extend to the wider population, and we report the limits.

Track record

In Iran’s 2024 presidential election, our voter turnout estimate missed the actual 39.96% by 4.3 points. The average miss across five other polling centers was 11.4 points.

Insight · Methodology

What AAPOR standards mean for your decisions

Every research report gives you a number. The standards behind that number decide whether you can trust it.

AAPOR, the American Association for Public Opinion Research, publishes a code of ethics and best practices that researchers around the world use as a benchmark. Its core idea is simple: a result is only as credible as its method, and the method must be open to inspection.

Four questions to ask any research provider

  1. Who was surveyed, and how were they selected? A sample that mirrors the population supports broad conclusions. A convenience sample does not.
  2. How many people responded, out of how many were approached? A low response rate does not make a study useless, but it must be measured and explained.
  3. What exactly was asked? Wording and question order change answers. You should be able to see the full questionnaire.
  4. How was the data weighted, and what are the limits? Every estimate carries uncertainty. A trustworthy report states it instead of hiding it.

A provider that follows these standards can answer all four in plain language. If the answers are vague, treat the headline number with caution.

At Ayandehnegar, every project follows AAPOR protocols, and we report the limits of our findings next to the findings themselves.

Tell us what you need to know.

Share your question and we will reply with a proposed approach, timeline and scope.

hello@ayandehnegar.com+98 912 558 28 13